Memebox, Korea’s major beauty e-retailer that launched in the U.S. this summer, will soon collaborate with YouTube stars to create exclusive collections.
lines. The company says these new partnerships will will help bridge the gap between American and Asian cosmetics.

Memebox isn’t a subscription service – consumers can order at any time – but, it is a curated collection that contains of the most in-demand Korean beauty products.

The company’s first YouTube collaboration is this month, with Stephanie Villa of the channel SoothingSista (shown above), who shows her 200k subscribers how to wear Korean beauty products every day.

Villa created the Memebox x SoothingSista #EyeLove SF Eye Shadow Palette (shown above). She tells Forbes: “Each color is related to San Francisco in some way. Valencia is named after Valencia Street, the street I lived off of in the Mission District, while Sutro is named after Sutro Baths, one of my favorite places to explore and watch the ocean.”